About — Philip Marshall

I spent nearly two decades at Centene Corporation — progressing to Senior Director of Marketing as the company grew from a single-product managed care organization with $1 billion in revenue to a Fortune 500 enterprise generating more than $140 billion annually. That experience — spanning brand strategy, product launches, consumer research, executive communications, and leading the company's brand and design across all services and subsidiaries — gave me a vantage point on the US healthcare market that's rare and, I've found, genuinely useful to others.

What has always driven me is an unusual combination of interests. I'm as comfortable in a boardroom or an investor meeting as I am in a creative studio or a market research session. A BFA with a design and writing focus and an Executive MBA aren't the typical pairing — but for the kind of work I love to do, it turns out to be exactly the right one. I don't believe strategy and creativity are opposing forces. In my experience, the best version of each requires the other.

Today, my consulting work is anchored by Spinoza Strategies — a curated collective of senior strategists, creative leaders, and brand visionaries built to deliver enterprise-caliber thinking to organizations that need it most.

I'm based in St. Louis, where I serve on the board of the Central Institute for the Deaf and recently completed Leadership St. Louis — one of the nation's most highly-respected leadership development programs, now in its 50th cohort. I'm also an avid world traveler, and believe that understanding different cultures and contexts makes the work sharper.

Every engagement is a partnership. It's your business, your brand, your objectives. I'm here to bring the clearest thinking I can to your specific situation, make you look good, and help you achieve what you set out to achieve.

Selected work

Honored accomplishments

Brand Voice
& Positioning

Building frameworks for how organizations speak — and why it should matter to the people they're trying to reach — has been some of the most consequential work of my career. Health plans, population health programs, provider organizations: the audiences vary, but the challenge is always the same.

Population Health
Program Branding

Across multiple managed care organizations, built brand architecture for full portfolios of population health programs — behavioral health, maternal health, chronic condition management, and more. Each initiative with its own audience and identity, coherent across the whole.

Enterprise Brand
Architecture

Brand architecture at enterprise scale demands as much organizational thinking as creative thinking. Led this work across multiple contexts, including consolidating nine separate specialty companies into a unified B2B brand family.

Consumer Experience,
Insights & Research

Designed consumer research programs — surveys, focus groups, and other methods — and translated findings into strategy that changed how organizations operate. In healthcare, where decisions are shaped by confusion and deeply personal circumstances, that translation is where the real work happens.

Investor & Executive
Communications

More than a decade of annual reports, investor narratives, and executive communications for organizations at the highest levels of the industry — work that demands precision across multiple audiences simultaneously.

Market Entry &
RFP Support

Supported market entry and reprocurement efforts where narrative and positioning carry as much weight as the technical proposal. A well-built story, grounded in strategy, changes outcomes.

Go-to-Market Strategy
& Positioning

Helped early-stage companies clarify what they stand for and build the strategy for reaching the right audience. Recent work includes positioning a value-based care platform for community health organizations and bringing a technology solution to a new payor audience for the first time.

"Healthcare is full of people who understand the problem deeply but struggle to explain why it matters to the people who need to act on it. Philip has a rare ability to take something genuinely complex — clinically, operationally, financially — and translate it into language that actually lands with the right audience. That's not a small thing when you're trying to build a business in this market."

Ralph Perez

VP of Public Sector Development, VedaPointe